When it comes to cornerstone content, it takes a lot to beat the Michelin Restaurant Guide.
Not only did Michelin sell more tyres, but they also changed the restaurant scene and the face of dining across the globe.
According to Allan Dib, if you do it right, Cornerstone Content can actually become an ASSET. And if you really nail it, you can even add it to the valuation of your company.
What is Cornerstone Content? Cornerstone Content can be a range of things…
- Experience
- Tool
- Guide
- Catalogue
- Book
- Canvas/Scaffold
It’s something that you become famous for producing.
You should develop this content around THE THING THAT YOU’RE GOING TO BE FAMOUS FOR. You want to create things that generate goodwill and excitement in your community and target market.
It creates brand equity and generates leads.
Cornerstone content also makes you seem like an expert.
It should be:
- Helpful
- Highlight uniqueness
- A tool to build trust
- A tool to build goodwill
- A tool to situate you as the expert
Goodwill translates into CASH. Cornerstone Content also doesn’t have to be FREE.
We want you to be the MOST SUCCESSFUL you can possibly be. That’s why we put together content with tips and advice that is tried and tested.
P.S. We’ve created something special that I think you’ll find extremely useful. Given the harsh realities in the construction industry at the moment, we have put together a report that outlines the 3 Items You Must Negotiate In Every Contract. The report is packed with insights we’ve gathered from negotiating over 4,000 construction contracts. It’s all about drastically reducing risks in your contracts and boosting profits.
Just click this link to access it (it’s free). Hope you find as much value in it as some of our other clients have.
