Why is being different so highly prized?
Today’s short video is a snippet from a recent conversation I had with Allan Dib. It’s How To Make Your Construction Company Special, Not Just Like The Rest. You can watch it here or continue with this quick read.
What do clients want?
According to Allan Dib, you want to be different, or you want the client to PERCEIVE you as different. This doesn’t just mean being different for the sake of it. You have to be MEANINGFULLY DIFFERENT. So think about all of the things that you can do to ADD VALUE to a client’s experience. If you can genuinely add value to their experience they will be willing to pay a premium for this.
Think about how you can:
- Deliver a better product
- Deliver a better service
So how do you go about being different?
This may seem simple, but in a world where everyone is trying to be unique, “nice, different, unusual” it’s increasingly difficult to stand out. You want to move out of a situation where your competitive edge is solely based on price. Most of us are selling a commodity. And we’re doing this in a competitive market where a lot of businesses are doing what we’re doing.
It comes down to doing a common thing uncommonly well.
As an example…
I have a handyman on speed dial who I came across by accident. His work is excellent, but the reason I keep hiring him over and over again is he is what I would describe as clinically happy. Not only is he exceptionally knowledgeable, delivers quickly, and communicates well, but he is genuinely a joy to have around. Plus he never overstays his welcome. He gets the job done and then leaves. But the whole time he’s working in my private space he’s a genuine pleasure to have around. This is an art.
Allan Dib talks about how you can differentiate yourself and what value adds you can bring to the table…
- Maybe you can guarantee stock availability?
- Maybe you can provide a level of certainty regarding timelines?
Think About:
- Can you reduce the time
- Can you reduce the effort
How do you make your potential client’s life easier and more efficient?
SPEED EFFORT TIME and RISK REDUCTION are the keywords to think about.
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