Today’s video provides some top tips on creating a cost-effective marketing strategy. You can check it out here or continue with this quick read.
TikTok has changed social media to just MEDIA.
Social media is individuals following other individuals.
It’s essentially a network of people.
The basic premise: It’s all about individual people and maintaining social ties and connections.
This is why it’s hard to promote businesses on traditional social media platforms.
Sure you can establish a brand presence, but it just wasn’t the right environment.
Where TikTok changed the game is their ALGORITHM IS DIFFERENT.
It doesn’t filter according to individuals but rather caters to interests.
TikTok CREATES AN ALGORITHM BASED ON YOUR INTERESTS.
So if your interests are construction, building, scaffolding, electrical engineering, etc. you will see content that relates to that.
This focus on interests makes it much more effective and powerful for marketing and advertising.
Other social media platforms have followed suit and changed to focus on interests.
Now social media is relevant as an effective marketing and advertising platform.
What’s the Way Forward?
1. Get yourself out there. One of the ways to do this is to make sure if someone lands on your website or social media you RE-TARGET THEM WITH AN ADVERT.
How this works is that you put a pixel code on your website. This means that whenever someone lands on it they will receive targeted advertising elsewhere. This means you’ll be front and centre of their mind when they are online.
2. Get onto fiverr or upwork or get in touch with a marketing company and ask them to set up pixels for social media platforms.
The benefit of this strategy is that you are TARGETING and RETARGETING specific people who have already shown an interest by searching for you or visiting your website.
The idea is to create a sense of OMNIPRESENCE.
Create better awareness for your business and find the best way to engage clients. And it’s not just about awareness but about creating and maintaining demand, staying relevant in a constantly changing market, securing a reputation, and staying ahead of the competition.
We want you to be the MOST SUCCESSFUL you can possibly be. That’s why we put together content with tips and advice that is tried and tested.
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