Typically in construction, marketing takes the traditional approach. Today’s video provides some top tips to approach effective marketing that won’t break the bank. You can check it out here or continue with this quick read.
Marketing is a HUGE part of any business.
You need to have a marketing strategy.
Having an online presence is essential! This is the first port of call for potential clients and any company that is putting together a bidding list.
Part of pre-qualifying for being invited to tender is basic research.
So, if you don’t have a great online presence your business will look a lot smaller than it is.
A good online presence can make you look substantial.
TIP:
Over a longer period of time produce a piece of cornerstone content.
This can be a pricing guide, training/certification course, or catalogue for example.
In Ireland, Bruce Shaw produced an estimate guide, which became the go-to manual for pricing estimates. More crucially it asserted them firmly as EXPERTS and industry leaders.
Cornerstone Content Secures Your Reputation.
TIP:
There are lots of ways to market your business over the short term.
You need to add PIXEL to your website.
What’s PIXEL?
This short bit of code tracks who lands on your website and tells social media platforms that an individual has jumped onto your site.
This is GOOD INFORMATION for them when they want to ADVERTISE on your platform.
Create better awareness for your business and find the best way to engage clients. And it’s not just about awareness but about creating and maintaining demand, staying relevant in a constantly changing market, securing a reputation, and staying ahead of the competition.
We want you to be the MOST SUCCESSFUL you can possibly be. That’s why we put together content with tips and advice that is tried and tested.
For more contractual advice, Quantum Contract Solutions is here to guide and assist you through everything contract related. Let’s reduce risk in your contracts and save time and money, just click this link to get our FREE case study to show you how clients just like you are doing it.
